"new businesses or business models to meet the demands of the copyright society....." HSM
Voxant, the New Media Network, Supports Copyright Protection as Critical to Monetizing Online Distribution
Largest Online Syndication Network Has More Than 2.4 Million Fully Licensed News, Sports and Entertainment Clips Available to Web Publishers & Bloggers
HERNDON, Va.--(BUSINESS WIRE)--Voxant, the new media network, stated today that piracy does not have a place in online video and news industry. Reacting to recent legal challenges by media against those who download, repackage and distribute content in violation of copyrights, Voxant claimed that piracy sets all parties back as the industry matures in determining how to monetize online distribution.
“Voxant has always believed that copyrights matter. We recognize that Web publishers, advertisers and content providers have everything to win from respecting licensing agreements,” offered Marcien Jenckes, Voxant CEO.
Voxant negotiated licensing and distribution deals with news organizations before launching its online syndication network in May 2007. Voxant pushes fully licensed, online video news, sports and entertainment from more than 300 premium content producers to more than 30,000 Web site publishers and bloggers.
This approach has worked well for Voxant. For the past three months, ComScore has reported that an average of more than 11 million unique visitors worldwide viewed Voxant’s fully licensed content throughout its network. Voxant’s inventory grew to more than 2.4 million fully licensed video, articles and photographs from more than 300 of the most well respected news and information organizations.
Moreover, Voxant believes the need to steal content is unfounded. News and entertainment organizations are actively looking for ways to license and distribute their content to the long tail of the Web, recognizing that they will only get a fraction of viewers if they relied on attracting visitors to their own site. At the same time, advertisers want to be affiliated with fully licensed, professionally produced content. To that end, news and entertainment organizations have negotiated licensing agreements with companies such as Voxant.
“News organizations want to distribute content in such a way that protects their licensing rights. This isn’t the wild west of the Internet; there are basic business practices that need to be respected,” offered Art Bushnell, Voxant, Vice President of Sales and Business Development.
Serious Web publishers and bloggers want to abide by the law, respect fellow online entities and attract advertising. Voxant’s network offers content providers and advertisers a unique opportunity to reach engaged online audiences outside of major sites. Voxant is uniquely positioned to be a powerful ad network for Web advertisers that want to capture the full spectrum of Internet users, with campaigns that use contextual and demographic targeting to reach Internet users outside of the top portals.
About Voxant
Voxant is building a new kind of network that delivers unparalleled licensed content, advertising and syndication services to the millions of Web sites and niche communities that comprise the Web. Voxant’s 30,000+ publisher affiliates have access to the Web’s largest, most diverse selection of free, high quality, fully licensed news and information for their Web sites and blogs. Voxant provides full monetization while maintaining control over content integrity, quality and branding for more than 300 content providers. For more information, please visit www.voxant.com.
No comments:
Post a Comment