Daily Research News Online article no. 7704
Copyright Protection Tool Launched
December 12 2007
In Canada, Destiny Media has launched a version of its Clipstream software specifically for protecting clients’ media content from theft, copying or reuse when embeded in surveys.
The new system, Clipstream Video MR, guards sensitive pre-release video, audio, or images against piracy, while allowing respondents to provide feedback from their own homes.
With multiple levels of security built in, the system offers a secure ID which locks content to the authorized host servers, a screen scraper blocker and a watermarketing system that identifies the user on video playback.
According to Michelle Murphy, VP Communications at Harris Interactive, this level of security provides a secure method for handling and testing new campaigns or products, while protecting clients’ collateral. Harris was awarded a patent for developing survey security software in March (www.mrweb.com/drno/news6544.htm ).
John Gammack, VP Operations at Destiny, comments: ‘The release includes an intuitive design and provides out of the box settings and codes to satisfy almost any survey project. This will save on IT labour costs for our customers and save on customer support time for us’.
Vancouver-based Destiny is online at www.dsny.com .
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